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Frost & Sullivan Recognizes Motorcar Parts of America's Innovation in Excellent Quality Solutions in the Remanufactured Starters and Alternators Aftermarket


April 2007
 Filed under: AUTOMOTIVE MANUFACTURING Car News | AUTOMOTIVE MANUFACTURING Headlines
PALO ALTO, Calif., April 23 /PRNewswire/ -- Frost & Sullivan selected Motorcar Parts of America (MPA) as the recipient of the 2007 Frost & Sullivan Product Innovation Award in the North American remanufactured starters and alternators aftermarket.

The company has leveraged its advanced TS 16949 certification and a highly creative engineering team to develop a new range of remanufactured high performance alternators called X-AMPS (product pictures available upon request).

Two primary missions drive MPA's successful business strategy -- the first is to focus on significant market opportunities that leverage the company's strengths and the second, to offer these target markets a product line that provides solutions to customer applications.
MPA incorporates innovative technologies to expand product capabilities, providing the customers with enhanced efficiency, performance, safety, and cost effectiveness.

Under the X-AMPS brand, MPA launched five series of remanufactured alternators: reactor, fusion, power, mirror, and 1-Wire. The company has effectively identified a niche in the growing specialty and performance automotive aftermarket with the launch of the X-AMPS series. These state-of-the-art alternators are targeted at consumers that are not only looking for functionality, but aesthetics as well.

MPA is the only company in the remanufactured starters and alternators aftermarket to launch X-AMPS product line that offers "OE fit" alternators, unique continually lit color-matched internal LED lights strategically located inside each unit, and up to 10 to 40 percent increase in amperage from stock OE unit. It also provides superior custom color powder coated or high glossed polished units with "anodized looks."

"The entire gamut of end-product quality checks and the transparency with which the service is provided to the consumers have created a special niche for MPA in the remanufactured starters and alternators market," says Frost & Sullivan research analyst Rahul Ganju. "MPA's leadership in product differentiation and innovation is further proven by constant discovery of new markets and new applications in a classically 'mature' market."

According to Ganju, one of the key factors that has contributed to MPA's success in creating this unique product is the company's customer-focused approach toward product and technology innovation. This factor, coupled with exceptional service and unyielding commitment that exceeds client expectations, positions MPA to gain significant market shares in the high performance market with the X-AMPS brand.

Frost & Sullivan presents this Award to the company that has demonstrated excellence in new products and technologies within its industry. The recipient company has shown innovation by launching a broad line of emerging products and technologies.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Motorcar Parts of America

Motorcar Parts of America, Inc. is a leading remanufacturer of replacement alternators and starters for imported and domestic cars and light trucks in the United States and Canada. MPA has facilities in the United States in Torrance, California, and Nashville, Tennessee, as well as in Mexico, Singapore and Malaysia.

MPA's websites are located at http://www.motorcarparts.com/ and http://www.quality-built.com/

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.

For more information, visit http://www.awards.frost.com/ or http://www.automotive.frost.com/

Source: Frost & Sullivan

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